The selection of professional lighting in butcher’s shops makes it possible to highlight the freshness and natural colour of various kinds of meat. That means that meat, under those lights, can be seen by the customers as it really is.
The customers make most purchase decisions on the basis of the visual appearance of the meat, by evaluating its freshness and quality.
Professional lighting is used to increase the level of daylight, and thus ensure the natural lighting of fresh products, by highlighting their quality in natural colours. Meat products need to look fresh, juicy, and attractive. Professional lighting with a red light hue highlights the freshness of meat and increases its attractiveness.
A proper selection of lighting makes it possible to maintain the quality, as it does not release heat towards the products, and is not harmful with regard to the quick spoilage of meat products. Professional lighting ensures a reduced electricity consumption. The financial benefits are considerable, and the return on investment is very quick.
Out of the wide spectrum of our professional lighting, in butcher’s shops we usually use built-in, pendant, track … types of lighting.
